Category: Business

30 Incredibly Unique Book Covers

Book cover design is an art in and of itself. Creative professionals who work in this field face the challenge of communicating a book’s message, spirit and tone in a single piece of communication design. On top of that, this one composition will be replicated via print and a seemingly endless number of digital formats.

Book Cover Design Basics

Some ideas to consider as you’re designing a book cover include:

  • Memorability: Will readers remember this title easily based on the graphics you’ve designed?
  • Mind the genre: Are we looking at a fiction or non-fiction title? Business or poetry? Marketing or design? Each space comes with its own set of visual expectations.
  • Readability: Are you arranging the words in such a way that they are easy to read?
  • Legibility: Is the typeface you’ve selected properly kerned and full of distinguishable characters?
  • Avoid clashing colors: Use palettes that convey balance and professionalism. Whatever feeling your colors evoke will translate to the readers’ experience and perception.

 

Check full article at Creative Market

How to Open a Design Shop

First of all, it won’t be easy. In addition to being a good enough designer to sustain a business, you’ll need to learn as much as possible about finances, accounting, management, and marketing. I put that first because it should clear out the readers who aren’t willing to put the work into those parts. It’s a tall order.

In fact, it’s so much to learn that just summing it up is hard – each of these sections could be a separate article, but we’re going to try to cover them as well as possible in around 1,600 words – which is why I recommend you do a lot more research before even committing to it.

Are You Designing for Yourself or Others?

First, are you starting a studio to work for clients, or on your passion projects?

If it’s the former, great, that’s what we’ll focus on. If it’s the latter, and you need advice on how to monetize them, that’s outside the scope of this article — just make sure you take the time to figure it out while you’re in the “business plan” stage.

If it’s both, it’s still doable, but you’re going to be in for a rough time. “Investing time in a project you really want to make means compromising on commercial projects,” says From Form co-founder Wouter Keijzer. However, the studio asserts that the risk was worth it, and their passion projects won them a number of industry awards and attracted more than enough new clients to pay for them.

Check full article at Creative Market

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